Hi, I'm Angie! Welcome to my independent design practice where I help brands, startups, and individuals create thoughtful products and experiences.
My practice combines design thinking and business strategy to drive results. I approach new challenges holistically, looking at the total experience — not just the pixels on the screen.
I've worked with clients on projects big and small, ranging from fast food to regulation-heavy spaces like finance and healthcare. If you're looking for a hands-on creative partner, let's talk.
Brand & Experience Design
Even the best ideas fail, if they are not brought to market the right way. With a human-centered approach to solving problems, I use design and data to create intuitive experiences while telling your brand's story.
Brand Design: user and industry research, brand naming, visual identity, brand guides
Experience Design: strategy, conceptual development, prototypes, UX/UI design, physical/digital experiences
Startup Design Strategy
It's no secret that companies that invest in design have a huge competitive advantage in the market. A well-designed customer experience can make the difference between a loyal customer and one who walks away dissatisfied.
In the case of startups, a designer can help you validate ideas before spending valuable resources on development and communicate ideas to investors.
- Founding Designer as a Service: V1 product, website, branding, design systems
- Startup Fundraising: pitch deck, prototypes, investor materials
- Design Organization: hiring and mentorship for in-house design team
Co-Creation & Facilitation
Co-creation is a powerful tool that brings diversity and perspective to the design process by bringing people together to solve a problem. We can bring out the entrepreneurial spirit in your team through guided workshops and frameworks for ideation and collaboration.
- Discovery Workshops: Communicate the current state and create consensus for milestones and plans
- Empathy Workshops: Help a broad team or stakeholders understand and prioritize user needs before designing a solution
- Design Workshops: Rapidly generate and discuss a wide set of ideas with a diverse group of attendees
- Prioritization Workshops: Build consensus on which features customers (or other stakeholders) value most and prioritize them
- Critique Workshops: Ensure that design decisions align to user and business needs